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Recruitment and Retention
Brief Overview of Scientific Literature
Barriers to Recruitment
Planning the Impact of Your Program
Basics of Recruiting
Recruitment Strategies
Marketing Strategies
Retention Strategies
 
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Client Recruitment (continued)

Recruitment Strategies

Stage-matched proactive recruitment strategies significantly increase participation rates versus passive recruiting strategies (Prochaska et al., 2001); however, a combination of passive and proactive recruitment strategies may help you expand your client base.

Publicizing services during a support group

Proactive Recruitment Activities:

  • Arrange with an ADHS-TEPP TEPP County Project to deliver a brief presentation about your services during Basic Tobacco Intervention Skills workshops

  • Publicize your services during support group meetings in your community

  • Advertise in university, community college, community, religious/transdenominational newspapers

  • Design and post your own web page about your services

  • Acquire permission from local pharmacies to display your service brochure/flyer in a literature rack

  • Post flyers on supermarket community boards

  • Network with community churches, temples, synagogues, etc.

  • Give a presentation to local athletic or sporting clubs (such as YMCA & YWCA, local parks & recreation departments)

  • Set up a booth at a health fair, swap meet, or other community event

  • Highlight your latest achievements in professional seminars and association meetings

  • Offer monetary incentives
     

Passive Recruitment Activities

  • Contact an ADHS-TEPP County Project to request your flyers be distributed during their Basic Tobacco Intervention Skills workshops

  • Distribute business cards, or telephone labels to the Instructors of Basic Tobacco Intervention Skills workshops & ADHS-TEPP Local Project Coordinators

  • Mail postcards describing your service to Instructors of Basic Tobacco Intervention Skills workshops

  • Distribute sugar-free gum to youth advertising your services

  • Newspaper, radio, and mail
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